5 Reasons Why Your Business Must Have an Online Presence
By Dean Mercado
The Internet has
officially changed the face of business and in case no one has done this
for you already, let me be the first to formally welcome you to the
“Information Age”, or should we call it the “Internet Age”.
The Internet is
simply not a fad or a flavor of the week. It is the real deal and it is
here to stay. It may morph in one way, shape, or form however, it is here
to stay and the most successful businesses are taking advantage of it.
So why exactly should
you take your business online? Although there are tons of reasons, here
are 5 key ones:
1. It is expected.
Quite simply, the Internet is one the first (if not the first) places
people look to find out more about you, your business, and/or your
product. They look for your website as well as information they can find
out about you from other websites. Yes, I dare say it, in 99.9% of the
cases, it will damage your credibility to some degree with a prospect if
you cannot be found out there.
2. It is cheap. Never
in history has a marketing medium been available to all businesses, no
matter the size of their company or bank account that afforded them so
much possibility for success.
Obviously money if applied
properly can increase your results on the Internet; however, you really
can get started with little or no money. Skeptical, just read some of the
books from the “Guerrilla Marketing” series by Jay Conrad Levinson.
3. It is
immediate. Face it. We live in a world of instant gratification. We
want everything yesterday. If something is not immediately available, we
just may lose interest or worse yet get it from somewhere else – like
your competition.
4. It is 24/7. The
Internet simply never sleeps. Having and implementing an effective
Internet strategy can be like having a well tuned marketing and sales
force that continues to do your bidding around the clock.
5. It is global. Why
limit your business to the 15 minute radius surrounding your office? Your
current competition certainly isn’t and new competitors are seemingly
coming out of nowhere every day.
Look at the Internet
as a means to allow you to share your genius with prospects who otherwise
might not have had the opportunity to experience what you have to offer.
So in closing, what’s
the best advice I can muster up on this topic? Make a sincere effort to
understand the Internet and the sheer power and opportunity it brings to
your business. Create a plan of attack and get in the game. Play on the
grandest court available today, the Internet!
©2005-2006
Online Marketing Muscle - All Rights Reserved.
Online entrepreneur
Dean Mercado, "The Motivational Marketer", is creator of the
acclaimed 'Pumped
Up Networking' system geared to explode
your business through professional relationships. To learn more about it
and to sign up for his FREE eZine the 'Marketing
Minute' – a weekly multimedia eZine
designed to give you a jolt of marketing wisdom in less than 5 minutes,
visit www.OnlineMarketingMuscle.com.
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